Initial franchise fee
No fee to join. Your capital goes into the store, not into a licence.
Marketing levy
National campaigns and seasonal ranges are funded by us, not levied on you.
The investment
Oliver Brown is a turnkey solution.
We find the site, design and fit out the store, and hand it over equipped and ready to trade. There is a small list of exclusions which you can find in our franchising guide for your peace of mind.
Here is the range. Your final figure depends on the site, its size and its condition.
| Item | Amount |
|---|---|
| Turnkey store, fitted and equipped | $300,000 to $400,000 |
| Royalty | 7.5% |
| Marketing levy | 0% |
| Initial franchise fee | $0 |
| Project management fee | $0 |
What we provide
Site selection
We find the site and negotiate the lease.
Design and fit-out
Structural and interior design support through the build, and maintenance support once you are trading. The store is handed over turnkey.
Training
Initial training covering product, coffee, service and back of house, then ongoing programs as the range changes.
Supply chain
Established supplier agreements across the full menu, with group pricing and delivery schedules already set up.
Marketing
National campaigns and seasonal ranges are run and funded centrally. You are not paying a percentage of sales for them.
Operations support
A dedicated operations team supports every store, and you have a named account manager as your first point of contact.
Who we're looking for
The franchisees who do best with us have a few things in common.
A good fit
- You intend to work in the store, at least through the first year
- Hospitality, retail or management experience behind you
- You care about how the product looks when it leaves the pass
Probably not a fit if
- You are looking for a passive investment with a manager running it
- You want to change the menu or the fit-out to your own taste
Road map, enquiry to opening
- 01
Enquiry
You submit an online enquiry to find out more about the opportunity.
- 02
First documents
We respond with initial documentation: the Oliver Brown application form and the franchising guide.
- 03
Your documents
You complete the required documents and send them back to our team with any further queries.
- 04
Review
Your application is reviewed by our team for conditional approval.
3 to 5 business days - 05
Meeting
Our team gets in touch to arrange a meeting, in person or by video call.
- 06
Decision
You are notified with a conditional approval certificate, or an explanation if the application is declined.
- 07
Site and deposit
Lease negotiations completed. An initial deposit is taken, 30% of the turnkey. Store design commences.
Initial deposit - 08
Agreement
Franchise agreement issued, followed by the 14 day Government mandated cooling off period.
14 day cooling off - 09
Build
Store design complete. Supplier accounts set up and opening preparation commences.
About 6 weeks - 10
Open
Pre-launch marketing plan activated. Store opens.
Sites available
Explore our available franchise opportunities, including brand-new turn-key sites and established stores. Every listing clearly outlines the location and asking price so you can enquire about your preferred site with ease.
Buying an existing Oliver Brown store is often the quickest way to get started, with sales usually managed privately by the franchise owner. Don't see your ideal location? Simply submit your preferred area using our enquiry form, and we'll contact you as soon as a new opportunity opens up!
View available sitesBefore you enquire
How much do I need up front?
A turnkey store runs $300,000 to $400,000, plus $10,000 to $12,000 of opening stock. There is no initial franchise fee on top. An initial deposit of 30% of the turnkey amount is taken once the site is agreed. We recommend working capital of around 15% of the turnkey cost so the store is not under pressure in its first months.
Is there really no initial franchise fee?
Correct. We do not charge an initial franchise fee, and there is no marketing levy. The ongoing cost is a 7.5% royalty on sales.
Do I have to work in the store?
Yes, at least through the first year. Our best performing stores are run by owner-operators who are on the floor. After that we can discuss a manager-run arrangement.
Do I need hospitality experience?
It helps and we do ask about it, but it is not a hard requirement. What matters more is management experience and a willingness to follow the system while you learn the product.
How long from signing to opening?
From handover of the premises the fit-out takes about 6 weeks. Finding and settling the right site is the part that varies. Buying an existing store is faster again.
Can I open more than one store?
Yes. Multi-store ownership is open, and several of our franchisees run more than one site.
What happens to my enquiry?
It goes to head office, not to an agency. A representative reads it and responds within 3 to 5 business days with our application form and the franchising guide. From there it follows the road map above.
Start the conversation
Tell us your preferred area, your budget and a little about your background. A head office representative will come back to you within 3 to 5 business days.
Online enquiry formWe respond with our application form and the franchising guide, so you have the detail in front of you before we speak.
Figures on this page are indicative and are not an offer. Full details are set out in the Disclosure Document, which is provided to prospective franchisees in accordance with the Franchising Code of Conduct. We recommend you obtain independent legal, accounting and business advice before entering into a franchise agreement.